Case study · Creator & personal brand
Mooie: a portfolio site with personality.
Portfolio and booking site for a Sydney dog model and UGC creator.
- Client
- Mooie
- Industry
- Creator & personal brand
- Built with
- Custom code, Structured data
- Year
- 2026
- Status
- Live
The brief
The problem to solve.
Mooie is a Border Collie dog model and UGC creator in Sydney. With her owner Grace, she creates photo and video content for pet and lifestyle brands.
The site needed to show brands Mooie’s personality and past work, and make it simple to start a collaboration. A project from interstate, delivered remotely.
What I built
The solution.
A custom-coded, photo-led site that introduces Mooie, lists the brands she has worked with, and explains the two ways to work together: pet modelling and UGC content.
A three-step process, brand testimonials, a portfolio page and a contact page take a brand from first look to enquiry.
Features
- Photo-led design with a dedicated portfolio page
- Brands-worked-with section
- Two service offers: pet modelling and UGC
- Simple three-step collaboration process
Speed & quality
94
Performance
100
Accessibility
93
Best practices
92
SEO
Google Lighthouse, mobile, single lab run, measured October 2026 on the live site. Scores vary between runs and change as the client updates their site.
In their words
What the client said.
“Adam did an amazing job designing a website for my dog, Mooie. He was helpful, creative, and took the time to bring my vision to life. The whole process was smooth, and I’m so happy with how the website turned out. He really understood what I wanted and made the experience easy and enjoyable. I’d highly recommend Adam to anyone looking for someone reliable and talented to help with their website. Thank you Adam!”
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